Adam has developed a unique blend of high-performance coaching experience.

SL Benfica June 2015 - June 2018
Football Research & Development Consultant
  • Accepted the role of ‘Football Science Consultant’ within the highly successful SL Benfica.
  • Development of the club’s coaching & physical performance research structure from Academy to 1st Team.
  • Departmental development & progression of research based activity to maximize high-performance capability & linear strategy.
  • Training load analysis & asset management.
England Football AssociationJuly 2019 - Present
Coaching Consultant & Educator
  • Development of an integrated coaching approach with interaction of key coaching science principles to underpin practice.
  • Training development aligned with a research based philosophy.
  • ‘Performance Coaching & Football Science’ structure underpinning the associations tactical playing philosophy.
  • Development of progressive coach education content aligned with modern practical scientific principles from grassroots through to the UEFA Professional Diploma level.


Football Association of Finland March 2017 - Present
Coach Developer & Coach Educator Consultant
  • Focussed & integrated approach surrounding the development in all aspects of football development within the National Football Association.
  • Creation of a football specific ‘Performance Coaching & Football Science’ structure underpinning the association playing philosophy.
  • Develop progressive coach education content aligned with recent scientific principles from grassroots, UEFA C through to UEFA Professional Diploma level.
  • Integration of key coaching & performance aspects into the national Elite youth player program.
  • Develop an elite performance and coaching science model across National Squads from Youth to Senior.